Belch, George E.
Advertising and promotion : an integrated marketing communications perspective - 6th ed. - New Delhi Tata McGraw Hill Publishing Company Limited 2004 - xxvi, 799p.; 28 cm.
It includes subject index. It includes glossary of advertising and promotion terms.
9780070581944
Marketing Management
659.1 / BEL
Advertising and promotion : an integrated marketing communications perspective - 6th ed. - New Delhi Tata McGraw Hill Publishing Company Limited 2004 - xxvi, 799p.; 28 cm.
It includes subject index. It includes glossary of advertising and promotion terms.
9780070581944
Marketing Management
659.1 / BEL