Maulana Azad Central Library catalog

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Sengupta, Subroto

Brand positioning : strategies for competitive advantage - 2nd ed. - New Delhi Tata McGraw-Hill Publishing Company Ltd. 1990 - x,299p.; 22cm.

Includes index.

ISBN: 0074624016(pbk.) 9780070581593(pbk.)

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.827 / SEN

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