Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie A
Contributor(s): Bitner, Mary Jo
Material type: TextTextPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Edition: 1st edDescription: xx,668p.; 24cmISBN: 9780070530423(pbk.)Subject(s): ManagementDDC classification: 658.8
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Books Books Maulana Azad Central Library
General Stacks
Management section 658.8 ZEI (Browse shelf) http://www.tatamcgrawhill.com Available 995
Books Books Maulana Azad Central Library
General Stacks
Management section 658.8 ZEI (Browse shelf) http://www.tatamcgrawhill.com Available 998
Books Books Maulana Azad Central Library
General Stacks
Management section 658.8 ZEI (Browse shelf) http://www.tatamcgrawhill.com Available 997
Books Books Maulana Azad Central Library
General Stacks
Management section 658.8 ZEI (Browse shelf) http://www.tatamcgrawhill.com Available 993
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658.8 ZEI Services marketing: 658.8 ZEI Services marketing: 658.8 ZEI Service marketing: 658.8 ZEI Services marketing : 658.8 ZEI Service marketing: 658.8 ZEI Service marketing: 658.8 ZEI Service marketing:

Includes index.

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