Services Marketing: Integrating customer focus across the firm
By: Zeithaml,Valarie A
Contributor(s): Bitner, Mary Jo | Pandit, Ajay | Gremler, Dwayne D
Material type:
TextPublisher: New Delhi Tata McGraw Hill 2011Edition: 5th edDescription: xxvii, 763p.; 24 cmISBN: 9780070700994Subject(s): ManagementDDC classification: 658.8
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Maulana Azad Central Library General Stacks | Management section | 658.8 ZEI (Browse shelf) | http://www.tatamcgrawhill.com | Available | 3489 |
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It includes index.
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