Maulana Azad Central Library

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Strategic brand management: creating and sustaining brand equlty long term

By: Kapferer, Ean Noel
Material type: TextTextPublisher: New Delhi Kogan Page India Pvt. Ltd. 1992Edition: 2nd edDescription: 443p.; 20 cmSubject(s): ManagementDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode
Books Books Maulana Azad Central Library
General Stacks 		Management section 658.827 KAP (Browse shelf) Available 17905

It includes bibliography and index.

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