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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation

By: Kumar, Nirmalya

Material type: Text

TextPublisher: New Delhi Penguin group 2004Edition: 1st edDescription: xv,270p.; 25cmISBN: 9780143061892(pbk.)Subject(s): ManagementDDC classification: 658.802

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Item type	Current location	Collection	Call number	URL	Status	Date due	Barcode
Books	Maulana Azad Central Library General Stacks	Management section	658.802 KUM (Browse shelf)	http://www.penguinbooksindia.com	Available		11256
Books	Maulana Azad Central Library General Stacks	Management section	658.802 KUM (Browse shelf)	http://www.penguinbooksindia.com	Available		16873

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