Marketing management
By: Kotler, Philip
Contributor(s): Keller, Kevin Lane
Material type:
TextPublisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Edition: 12th edDescription: xxxvii,729p.; 28cmISBN: 9788120327993(pbk.)Subject(s): ManagementDDC classification: 658.8
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| 658.8 KOT A framework for marketing management | 658.8 KOT Marketing management | 658.8 KOT Marketing management : | 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8 KOT Marketing management |
Includes glossary and index.
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