Maulana Azad Central Library

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Strategic brand management : building, measuring, and managing brand equity

By: Keller, Kevin Lane
Material type: TextTextPublisher: New Delhi Prentice-Hall Of India Pvt. Ltd. 2007Edition: 1st edDescription: xxvii,788p.; 25cmISBN: 9788120323094(pbk.)Subject(s): ManagementDDC classification: 658.827
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Includes index.

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