Strategic brand management : creating and sustaining brand equity long term
By: Kapferer, Jean-Noel
Material type:
TextPublisher: New Delhi Kogan Page India Pvt. Ltd. 2000Edition: 2nd edDescription: 443p.; 22cmISBN: 9788176491327(pbk.)Subject(s): ManagementDDC classification: 658.8343
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Maulana Azad Central Library General Stacks | Management section | 658.8343 KAP (Browse shelf) | Available | 1567 | |
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Books
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Maulana Azad Central Library General Stacks | Management section | 658.8343 KAP (Browse shelf) | Available | 1566 |
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| 658.8343 JON What's in a brand? : | 658.8343 JON What's in a name? : | 658.8343 KAP Strategic brand management : | 658.8343 KAP Strategic brand management : | 658.8343 KAP The new strategic brand management: | 658.84 ALL Professional java e-commrtce | 658.84 BAN E-business fundamentals |
Includes bibliography and index.
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