Maulana Azad Central Library

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What's in a brand? : building brand equity through advertising

By: Jones, John Philip
Material type: TextTextPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1998Edition: 1st edDescription: xxiii,335p.; 23cmISBN: 9780074632017(hbk.)Subject(s): ManagementDDC classification: 658.8343
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Item type Current location Collection Call number Status Date due Barcode
Books Books Maulana Azad Central Library
General Stacks 		Management section 658.8343 JON (Browse shelf) Available 12684

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