Services marketing : people, technology. strategy
By: Lovelock, Christopher
Contributor(s): Wirtz, Jochen
Material type:
TextPublisher: New Delhi Pearson Education 2004Edition: 5th edDescription: xviii,652p.; 25cmISBN: 9798129704534(pbk.); 9788177584509(pbk.)Subject(s): ManagementDDC classification: 658.8
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Maulana Azad Central Library General Stacks | Management section | 658.8 LOV (Browse shelf) | http://www.pearsoned.co.in | Available | 24005 | |
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Maulana Azad Central Library General Stacks | Management section | 658.8 LOV (Browse shelf) | http://www.pearsoned.co.in | Available | 24006 |
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| 658.8 LIL Marketing models | 658.8 LIL Marketing models | 658.8 LIL Marketing models | 658.8 LOV Services marketing : | 658.8 LOV Services marketing: | 658.8 LOV Services marketing : | 658.8 LOV Services marketing : |
Includes subject and name index.
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