Brand management : text and cases

By: Mathur, U. C
Material type: TextTextPublisher: New Delhi Macmillan Publishers India Ltd. 2006Edition: 1st edDescription: xiv,173p.; 22cmISBN: 9781403930170(pbk.)Subject(s): ManagementDDC classification: 658.827
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Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 MAT (Browse shelf) http://www.macmillanpublishersindia.com Available 3381
Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 MAT (Browse shelf) http://www.macmillanpublishersindia.com Available 3380
Browsing Maulana Azad Central Library Shelves , Shelving location: General Stacks , Collection code: Management section Close shelf browser
658.827 KUM Marketing and branding : the Indian scenario 658.827 KUM Marketing and branding : the Indian scenario 658.827 KUM Marketing and branding : the Indian scenario 658.827 MAT Brand management : 658.827 MAT Brand management : 658.827 MOO Brand Management 658.827 SEN Brand positioning :

Includes index.

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