Marketing management

By: Kotler, Philip
Contributor(s): Keller, Kevin Lane [et. al.]
Material type: TextTextPublisher: New Delhi Pearson Education 2012Edition: 14th edDescription: xxv,I20p.; 26cmISBN: 9788131767160(pbk.)Subject(s): ManagementDDC classification: 658.8
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658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Principle of marketing

Includes glossary and index.

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