Marketing strategy: planning and implementation
By: Walker, Orville C
Contributor(s): Boyd, Harper W | Larreche, Jean Claude
Material type:
TextPublisher: New Delhi Tata McGraw-Hill Publishing Company Limited 2000Edition: 3rd edDescription: xxi,393p.; 25 cmISBN: 9780070435551 (pbk.)Subject(s): ManagementDDC classification: 658.802
| Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Maulana Azad Central Library General Stacks | Management section | 658.802 WAL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 1909 |
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| 658.802 KUM Marketing as strategy : | 658.802 RAO Analysis for strategic marketing | 658.802 RAO Analysis for strategic marketing | 658.802 WAL Marketing strategy: | 658.802 WES Strategic management: | 658.802 WES Strategic management: | 658.802 WES Strategic management: |
it includes appendix, name index and subject index.
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