Kapferer, Ean  Noel <br/><br/>
Strategic brand management:  creating and sustaining brand equlty long term 

 - 2nd ed. 
 - New Delhi  Kogan Page India Pvt. Ltd.  1992 
 - 443p.;  20 cm 
<br/><br/> It includes bibliography and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP