TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
TI  - Strategic marketing for nonprofit organizations
SN  - 9788120322592(pbk.)
U1  - 658.8 23
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall Of India Pvt. Ltd.
KW  - Management
N1  - Includes index
ER  -