Kotler, Philip <br/><br/>
Principles of marketing 

 - 25th ed. 
 - New Delhi  PHI Learning Pvt. Ltd.  2008 
 - xxiv,I-20p.;  27cm. 
<br/><br/> Includes references, glossary and index. 
<br/><br/><label>ISBN: </label>9788120332928(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT