TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9788120327993(pbk.)
U1  - 658.8 23
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Management
N1  - Includes glossary and index
ER  -