TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 9788120311787(pbk.)
U1  - 658.8 23
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall Of India Pvt. Ltd.
KW  - Management
N1  - Includes author index and subject index
ER  -