Lal, Rajiv <br/><br/>
Marketing management:  text and cases 

 - 1st ed. 
 - New Delhi  Tata McGraw Hill Publishing Company Limited  2005 
 - ix, 812p.;  24cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL