TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Marketing management: text and cases
SN  - 9780070603950
U1  - 658.8 23
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Limited
KW  - Management
KW  - Marketing Management
N1  - Includes index
ER  -