Zeithaml, Valarie A. <br/><br/>
Service marketing:  integrating customer focus across the firm 

 - 1st ed. 
 - New Delhi  Tata McGraw hill Publishing Company Limited  2008 
 - xxvii,743p.;  24cm. 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI