TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Service marketing: integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8 23
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw hill Publishing Company Limited
KW  - Management
ER  -