Apte, Govind <br/><br/>
Services marketing 

 - 1st ed. 
 - New Delhi  Oxford University Press  2004 
 - xi,440p.;  23cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780195667585(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT