TY  - BOOK
AU  - Kerber, Ronald L.
AU  - Laseter, Timothy M.
TI  - Strategic product creation: deliver customer satisfaction from every level of your company
SN  - 9780070659193
U1  - 658.575 23
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Limited
KW  - Management
ER  -