TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 9780074633627(pbk.)
U1  - 658.8 23
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Management
N1  - Includes index
ER  -