Chunawalla, S. A. <br/><br/>
Foundations of advertising :  theory and practice 

 - 5th rev. ed. 
 - New Delhi  Himalaya Publishing House  2002 
 - 929p.;  26cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8178664860(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU