TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K. C.
TI  - Foundations of advertising: theory and practice
SN  - 8178664860(pbk.)
U1  - 659.1 23
PY  - 2002///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Commerce
N1  - Includes index
ER  -