Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective 

 - 7th ed. 
 - New Delhi  Tata McGraw Hill Education Pvt. Ltd.  2007 
 - xxxiii,1075p.;  24cm. 
<br/><br/> Includes subject and name index. 
<br/><br/><label>ISBN: </label>9780070144965(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Advertising and promotion 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL