TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780070144965(pbk.)
U1  - 659.1 23
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Management
KW  - Advertising and promotion
N1  - Includes subject and name index
ER  -