TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy, relaionships, and learning
SN  - 9780070220911(pbk.)
U1  - 658.8005 23
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Management
N1  - Includes index
ER  -