TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane [et. al.]
TI  - Marketing management : a south asian perspective 
SN  - 9788131716830(pbk.)
U1  - 658.8 23
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes glossary and index
ER  -