TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Marketing: concepts and cases
SN  - 9780070600904(pbk.)
U1  - 658.8 23
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Management
N1  - Includes glossary , index and references
ER  -