TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K. C.
TI  - Foundations of advertising: theory and practice
SN  - 9789350245996(pbk.)
U1  - 659.1 23
PY  - 2008///
CY  - Mumbai
PB  - Himalaya Publishing House Pvt. Ltd.
KW  - Commerce
N1  - Includes subject and name index
ER  -