TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9788126509256 (pbk.)
U1  - 658.8 23
PY  - 2001///
CY  - New Delhi
PB  - John Wiley and Sons
KW  - Management
N1  - It includes appendix and index
ER  -