Walker, Orville C. <br/><br/>
Marketing strategy:  planning and implementation 

 - 3rd ed. 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  2000 
 - xxi,393p.;  25 cm 
<br/><br/> it includes appendix, name index and subject index. 
<br/><br/><label>ISBN: </label>9780070435551 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WAL