TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Larreche, Jean Claude
TI  - Marketing strategy: planning and implementation
SN  - 9780070435551 (pbk.)
U1  - 658.802 23
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Management
N1  - it includes appendix, name index and subject index
ER  -