Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective 

 - 9th ed. 
 - New Delhi  McGraw Hill Education India Pvt. Ltd.  2013 
 - xliii,1016p.;  24cm. 
<br/><br/> Includes subject and name index. 
<br/><br/><label>ISBN: </label>9781259026850(pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL