TY  - BOOK
AU  - Temporal, Paul
AU  - Lee, K. C.
TI  - Hi-tech hi-touch branding: creating brand power in the age of technology
SN  - 9780471845966(hbk.)
U1  - 658.827 23
PY  - 2001///
CY  - New York
PB  - John Wiley And Sons (Asia) Pte. Ltd.
KW  - Management
N1  - Includes index
ER  -