| 000 | 00652nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 170603b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070144965(pbk.) | ||
| 082 |
_223 _a659.1 _bBEL |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion: _ban integrated marketing communications perspective |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Education Pvt. Ltd. _c2007 |
||
| 300 |
_axxxiii,1075p.; _c24cm. |
||
| 500 | _aIncludes subject and name index. | ||
| 650 |
_2Management _aManagement |
||
| 653 | _aAdvertising and promotion | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8924 _d8924 |
||