Advertising and promotion : an integrated marketing communications perspective
By: Belch, George E
Contributor(s): Belch, Michael A
Material type:
TextPublisher: New Delhi Tata McGraw Hill Publishing Company Limited 2004Edition: 6th edDescription: xxvi, 799p.; 28 cmISBN: 9780070581944Subject(s): Marketing ManagementDDC classification: 659.1
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It includes subject index.
It includes glossary of advertising and promotion terms.
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