Strategic brand management: creating and sustaining brand equlty long term
By: Kapferer, Ean Noel
Material type:
TextPublisher: New Delhi Kogan Page India Pvt. Ltd. 1992Edition: 2nd edDescription: 443p.; 20 cmSubject(s): ManagementDDC classification: 658.827
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Maulana Azad Central Library General Stacks | Management section | 658.827 KAP (Browse shelf) | Available | 17905 |
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| 658.827 FLO Branding a store : | 658.827 HAI Brand success: | 658.827 IND Living the brand: | 658.827 KAP Strategic brand management: | 658.827 KEL Strategic brand management: | 658.827 KEL Strategic brand management: | 658.827 KEL Strategic brand management : |
It includes bibliography and index.
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