Marketing management: text and cases
By: Lal, Rajiv
Contributor(s): Quelch, John A | Rangan, V. Kasturi
Material type:
TextPublisher: New Delhi Tata McGraw Hill Publishing Company Limited 2005Edition: 1st edDescription: ix, 812p.; 24cmISBN: 9780070603950Subject(s): Management | Marketing ManagementDDC classification: 658.8
| Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
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Books
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Maulana Azad Central Library General Stacks | Management section | 658.8 LAL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 55288 | |
Books
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Maulana Azad Central Library General Stacks | Management section | 658.8 LAL (Browse shelf) | Available | 23436 |
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| 658.8 KOT Principles of marketing | 658.8 KOT Marketing management | 658.8 KUM Marketing management | 658.8 LAL Marketing management: | 658.8 LAL Marketing management: | 658.8 LAM MKTG | 658.8 LEB Sticky marketing : |
Includes index.
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