Brand positioning : strategies for competitive advantage

By: Sengupta, Subroto
Material type: TextTextPublisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1990Edition: 2nd edDescription: x,299p.; 22cmISBN: 0074624016(pbk.); 9780070581593(pbk.)Subject(s): ManagementDDC classification: 658.827
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Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 SEN (Browse shelf) Available 23155
Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 SEN (Browse shelf) Available 23154
Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 SEN (Browse shelf) Available 4960
Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 SEN (Browse shelf) http://www.tatamcgrawhill.com Available 24418
Books Books Maulana Azad Central Library
General Stacks
Management section 658.827 SEN (Browse shelf) Available 23153
Browsing Maulana Azad Central Library Shelves , Shelving location: General Stacks , Collection code: Management section Close shelf browser
658.827 MOO Brand Management 658.827 SEN Brand positioning : 658.827 SEN Brand positioning : 658.827 SEN Brand positioning : 658.827 SEN Brand positioning : 658.827 SEN Brand positioning : 658.827 TEM Hi-tech hi-touch branding :

Includes index.

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