Maulana Azad Central Library catalog

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Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill Education Pvt. Ltd. 2007 - xxxiii,1075p.; 24cm.

Includes subject and name index.

ISBN: 9780070144965(pbk.)

Subjects--Topical Terms:
Management

Subjects--Index Terms: Advertising and promotion

Dewey Class. No.: 659.1 / BEL

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