Advertising and promotion: (Record no. 8924)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170603b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965(pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Pvt. Ltd. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,1075p.; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes subject and name index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Management |
| Topical term or geographic name as entry element | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising and promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Coded location qualifier | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PB | Management section | Maulana Azad Central Library | Maulana Azad Central Library | General Stacks | 2017-06-03 | MGT | 659.1 BEL | 9462 | 2017-06-03 | http://www.tatamcgrawhill.com | 2017-06-03 | Books | ||||||||
| PB | Management section | Maulana Azad Central Library | Maulana Azad Central Library | General Stacks | 2017-06-03 | MGT | 659.1 BEL | 9461 | 2019-12-19 | http://www.tatamcgrawhill.com | 2017-06-03 | Books | 2 | 1 | 2019-07-27 | |||||
| PB | Management section | Maulana Azad Central Library | Maulana Azad Central Library | General Stacks | 2017-06-03 | MGT | 659.1 BEL | 3230 | 2017-06-03 | http://www.tatamcgrawhill.com | 2017-06-03 | Books | ||||||||
| PB | Management section | Maulana Azad Central Library | Maulana Azad Central Library | General Stacks | 2017-06-03 | MGT | 659.1 BEL | 3231 | 2017-06-03 | http://www.tatamcgrawhill.com | 2017-06-03 | Books | ||||||||
| PB | Management section | Maulana Azad Central Library | Maulana Azad Central Library | General Stacks | 2017-07-15 | MGT | 659.1 BEL | 9459 | 2017-07-15 | http://www.tatamcgrawhill.com | 2017-07-15 | Books | ||||||||
| PB | Management section | Maulana Azad Central Library | Maulana Azad Central Library | General Stacks | 2021-08-30 | MGT | 659.1 BEL | 9460 | 2021-11-17 | 2021-08-30 | Books |