Advertising and promotion: an integrated marketing communications perspective
By: Belch, George E
Contributor(s): Belch, Michael A | Purani, Keyoor
Material type:
TextPublisher: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2007Edition: 7th edDescription: xxxiii,1075p.; 24cmISBN: 9780070144965(pbk.)Subject(s): Management | Advertising and promotionDDC classification: 659.1
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Maulana Azad Central Library General Stacks | Management section | 659.1 BEL (Browse shelf) | Available | 9460 | ||
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Maulana Azad Central Library General Stacks | Management section | 659.1 BEL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 9459 | |
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Maulana Azad Central Library General Stacks | Management section | 659.1 BEL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 9462 | |
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Maulana Azad Central Library General Stacks | Management section | 659.1 BEL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 9461 | |
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Maulana Azad Central Library General Stacks | Management section | 659.1 BEL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 3230 | |
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Maulana Azad Central Library General Stacks | Management section | 659.1 BEL (Browse shelf) | http://www.tatamcgrawhill.com | Available | 3231 |
Includes subject and name index.
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