Maulana Azad Central Library catalog

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Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 9th ed. - New Delhi McGraw Hill Education India Pvt. Ltd. 2013 - xliii,1016p.; 24cm.

Includes subject and name index.

ISBN: 9781259026850(pbk.)

Subjects--Topical Terms:
Commerce

Dewey Class. No.: 659.1 / BEL

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