Advertising and promotion: an integrated marketing communications perspective
By: Belch, George E
Contributor(s): Belch, Michael A | Purani, Keyoor
Material type:
TextPublisher: New Delhi McGraw Hill Education India Pvt. Ltd. 2013Edition: 9th edDescription: xliii,1016p.; 24cmISBN: 9781259026850(pbk.)Subject(s): CommerceDDC classification: 659.1
| Item type | Current location | Collection | Call number | URL | Status | Date due | Barcode |
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Department of Commerce, Library General Stacks | Commerce Section | 659.1 BEL (Browse shelf) | http://www.mhhe.com | Available | DCOM020 | |
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Books
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Maulana Azad Central Library General Stacks | Commerce Section | 659.1 BEL (Browse shelf) | http://www.mheducation.co.in | Available | 55582 | |
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Books
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Maulana Azad Central Library General Stacks | Commerce Section | 659.1 BEL (Browse shelf) | http://www.mhhe.com | Available | 47724 | |
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Books
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Maulana Azad Central Library General Stacks | Commerce Section | 659.1 BEL (Browse shelf) | Available | 7349 |
Includes subject and name index.
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