| 000 -LEADER |
|---|
| fixed length control field |
00606nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170714b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259026850(pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.1 |
| Item number |
BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion: |
| Remainder of title |
an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
McGraw Hill Education India Pvt. Ltd. |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xliii,1016p.; |
| Dimensions |
24cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes subject and name index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Commerce |
| Topical term or geographic name as entry element |
Commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
